Fender Musical Instruments Corp, whose electric guitars have powered music from Jimi Hendrix to Nirvana, is getting into the software business with an app for guitar lessons. — August 23, 2017 The Scottsdale, Arizona company is launching “Fender Play,” an online system for learning guitar that Chief Executive Officer Andy Mooney, a veteran of Nike and Disney, hopes will cut down on the number of would-be guitarists who give up. He said 45 percent of the company’s guitars sell to
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