According to recent statistics, there are one billion active users on Instagram— that is roughly 13-14% of the world’s population. Thus, without a doubt, this makes Instagram a great social platform to grow your fanbase. But it also means the market is heavily saturated.
— June 29th, 2020
In this post, we will talk about a few useful tips and tricks to make your Instagram profile stand out and captivate your audience:
1. Craft a good Bio
Instagram has a character limit on bios, plus you can only utilize one link. Therefore, you must try to make the best out of it by summarizing what your band or music production company is all about. Consider the following:
- Where are you located?
- What is your genre?
- Do you have an upcoming tour/show?
- Have you worked with any famous musicians/producers?
When it comes to your link, think about what value you will attain based on where you send them. Do you have a website? A SoundCloud or Bandcamp?
2. Use a professional/ on-brand profile picture
If you want listeners, fans, and other musicians to take you seriously, you’re going to have to do better than a selfie as your profile picture. And if you do not have the time or resources to have a professional take your photo, your brand’s logo is the right solution.
However, make sure your logo is easily recognizable and legible.
Lastly, you should know that human faces create a deeper connection with fans.
3. Switch to a “Business” Profile
There are absolutely no drawbacks to having a personal profile. However, there are significant benefits if you do! For instance, you have control over your insights and can “sponsor” content to help you reach more people.
4. Mix up your content!
Routine posts can be a good thing so that your followers know what to expect, such as “Music Monday,” or “Throwback Thursday.” But your options for posting on Instagram are limitless!
Thus, do not be afraid of trying new things. Below some ideas:
- Clips of music videos/live shows
- New merchandise
- Behind the scenes clips
- Lyric notebooks
- TABS, if you’re covering a new song
- Show/gig flyers
- And more
5. Use hashtags
The purpose of a hashtag is to expand the reach of your post. Hashtags allow Instagram users who are not following you to see your posts and engage with them.
Hence, you can see why this could be a great tool to use!
6. Keep up with your Instagram Stories
Stories are great for posts that show behind the scene videos, pictures, or posts that you want to get “out there” that may not entirely be relevant enough to live on your wall permanently.
They feel more intimate and organic and can genuinely help your fans or future clients get a feel of who you are.
This article is a re-post, with small modifications, of ““ an article published on aimm.edu