Gain insights into the techniques and strategies of search engine optimization (SEO) for music artists and songs to get the most out of your online marketing.
Wednesday, March 29th
1. Identify your keywords
Brainstorm relevant keywords related to your music, genre, region, lyrics, and more to optimize your music for search engine visibility. Use keyword research tools like Google’s Keyword Planner, Ahrefs, or SEM Rush to curate a strong list of suitable keywords.
Insert these keywords into your website content, EPKs, artist biographies, and social media clearly but sparingly – avoid over-stuffing them into your content.
2. Optimize your website
Ensure your artist’s website is SEO-optimized and user-friendly, with high-quality visual and written content, including target keywords. Ensure the website looks great on mobile devices – as 60% of users access sites from phones – and check your page loading speed with compressed files and a good hosting provider. Include backlinks from reputable music websites about your music to boost SEO and online reputation.
3. SEO-ify your social media
Include keywords in your social media bios, posts, and hashtags to optimize SEO. Linking a keyword strategy with high-quality content increases engagement and boosts SEO. Share links from your website and artist reviews from other sites to spread the word, as search engine algorithms also consider content popularity.
4. Optimize your YouTube Channel
YouTube is the world’s second-largest search engine, so your SEO strategy should extend to this platform. Use target keywords in channel descriptions, video titles, descriptions, and tags. Be clever when creating playlists, adding a keyword to the title to help people outside your subscriber list find them. Include cards and annotations at the end of each video to direct people to other videos; the higher the views, the higher the video ranking.
5. Monitor Your SEO Performance
Monitor your music SEO performance with Google Analytics to check organic traffic and see how your SEO strategy works. Use Ahrefs to target specific keywords and track website ranking. Check search engine visibility with Google Search Console to track website popularity and total clicks.
This article is a re-post, with minor modifications, of “5 SEO (Search Engine Optimization) tips for musicians” published on hypebot.com