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The Relationship Between Music & Color

Music and color are similar in the uncanniest of ways. At a fundamental level, both hit us in a powerful, memorable, and emotional sense. Most entrepreneurs and brands overlook this connection, but it is essential. Keep reading to learn why!

Friday, July 29th

Can you see color when you hear certain sounds? No? Then you probably aren’t a synesthete. Don’t feel bad. You would fall into the 92.8% of individuals who are just regular humans. What I am referring to is synesthesia. Simply put, it’s a neurological phenomenon. It’s a phenomenon in which stimulation of one sensory pathway leads to an involuntary experience of another sensory pathway.

One of the most exciting correlations between music and color is that both follow a spectrum. For example, it has been documented that synesthetes and non-synesthetes compare low musical notes to dark colors (negative) and high notes to bright colors (positive). 

But why is the relationship between music and color important? Below we’ll tell you why:

1. Music & color have consumer-targeting abilities

There are no wrong colors! But, some resonate better with certain age groups. As a result, specific colors could trigger a positive response with your target audience. Here’s a general breakdown of what this means:

  • Babies: high-contrast visuals
  • Pre-adolescent children: brighter primary and secondary colors (e.g., yellow, red, blue, green, orange, and purple.)
  • Teenagers: open to experimentation with complex colors (e.g., red, orange, yellow, chartreuse, green, sea green, cyan, turquoise, blue, indigo, magenta, pink, red, etc.)
    Young adults are very similar to teens, as defined color choices happen around 25.
  • Adults: preference for more subdued colors or colors that have low saturation.
  • Mature: Calming shades of blue, green, pink, and purple. 

2. Music & color can set a mood for your message

Be sure to choose music and colors that support the message you want to convey in your video, ad, design, logo, etc. When searching for music, think about how the music supports your color scheme and brand.

Here’s an example:
Black = Power, Authority, Glamour.

Hence, the music to go with it should make you feel powerful, capable, or glamorous, depending on your selling. 

More so, music & color subtly impacts decision-making and grow recognition for your brand as they can suggest product characteristics. 


This article is a re-post, with minor modifications, of “THE RELATIONSHIP BETWEEN MUSIC & COLOUR | 5 REASONS WHY IT’S IMPORTANT,” published on bedtracks.com

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