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31368 Via Colinas #102

Westlake Village, CA 91362

818-386-8850

music@123rock.net

31368 Via Colinas #102

Westlake Village, CA 91362

music business

YouTube. Spotify. The Voice. SoundCloud. — December 5, 2017 Disruptions and advances in technology continue to impact the music industry as musicians strive to connect with audiences, making this an exciting time to be part of the field. Just 20 years ago, musicians focused on finding an agent or getting “discovered.” Now, if you have the talent, you can forge your path to success in many careers in music. If you have a passion for music and are interested in […]
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Ed Sheeran, Wretch 32 and Florence + The Machine have all got something in common – each of them made their radio debuts after uploading songs to BBC Music Introducing. Now, it is the turn of a ‘new generation’ that includes Blossoms, Declan McKenna and Nao. — November 7, 2017 The service – a UK-wide initiative for unsigned acts – turned ten years old this month, and celebrated with a massive gig at the O2 Academy in Brixton, south London. […]
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Streaming services are changing the way we listen to music, and Billboard Charts is finally catching up. — November 2, 2017 In the world of entertainment, streaming services are increasingly becoming the norm among consumers. Traditional cable providers, along with now-defunct brick and mortar video rental stores, found themselves utterly unprepared for the rise of juggernauts like Netflix. The music industry has faced a similar issue with streaming services such as Pandora and Spotify eating into album sales. Another area in […]
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New technologies like augmented reality, virtual reality and artificial intelligence are disrupting the music industry, but not in a way humans should fear. — October 5, 2017 Opportunities for artists Eoin McCarthy is the Co-Founder & CTO at digital product studio Hydric Media, which has offices in Brisbane and New York. Having built apps for the entertainment industry, including for Spotify and Twitter, McCarthy demonstrated how AR could change the way artists create their album and tour artwork through an […]
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The South Korean megahit had been the site’s most-played clip for the last five years. But, Psy’s Gangnam Style is no longer the most-watched video on YouTube. — August 30, 2017 The surreal video became so popular that it “broke” YouTube’s play counter, exceeding the maximum possible number of views (2,147,483,647), and forcing the company to rewrite its code. But the song has now been overtaken by another music video – Wiz Khalifa and Charlie Puth’s See You Again. The […]
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Fender Musical Instruments Corp, whose electric guitars have powered music from Jimi Hendrix to Nirvana, is getting into the software business with an app for guitar lessons. — August 23, 2017 The Scottsdale, Arizona company is launching “Fender Play,” an online system for learning guitar that Chief Executive Officer Andy Mooney, a veteran of Nike and Disney, hopes will cut down on the number of would-be guitarists who give up. He said 45 percent of the company’s guitars sell to […]
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We wanted to share with you an awesome interview we did for Voyage L.A. a few weeks ago.  Learn what Marcos Moscat our founder had to say about music, the school, our teachers, and method. — August 21, 2017 Today we’d like to introduce you to Marcos Moscat. So, before we jump into specific questions about the business, why don’t you give us some details about you and your story. I was born in San Francisco, CA and raised in […]
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Curious about which colleges listened to the most music on Spotify this 2017? And no – it’s not just the biggest schools that streamed the most music, in case that was your assumption. — June 5, 2017   Spotify took a peek at U.S. college students’ music listening behaviors and found some pretty interesting trends. Go to Northern Arizona University, the University of North Texas and the University of Houston for hardcore sleep-deprived music listeners on campus. They landed on […]
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Warner Music Group is officially unveiling its new fan-driven, vinyl-only record label: Run Out Groove. — June 1, 2017 The label’s forward-thinking format calls upon fans each month to determine which of three records — either previously unreleased, out of print, or an entirely new collection compiled from the Warner Music vault — will become available for purchase in a limited run. “The crate-digging community is steering the ship,” said Billy Fields, V.P. of sales and account management for WEA, the artist and […]
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The right music in a restaurant can make you linger for dessert. The wrong kind will make you leave. — May 16, 2017 Restaurants agonize constantly over ways to eke the most money out of their customers. Dimming lights, deploying seasonal menus, and up-selling (more famously known as “Do you want fries with that?”) are all psychological tricks that many employ—and new research suggests there is another potent strategy to add to the mix. Soundtrack Your Brand, a Spotify-backed music-streaming startup, […]
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“When I walk into a retail establishment, there’s no guarantee I’m going to see the end cap displays or the way a particular line of shirts has been folded. But what I can be certain of is, I’m going to hear what’s happening.” — May 2, 2017 You might not know where, you might not know when, but chances are you’ve heard a playlist that Danny Turner and his team of music designers put together. He’s the senior vice president […]
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From Twitter

I love how Marcos lets me learn so many songs, not just one!

I love how Marcos lets me learn so many songs, not just one! I like how he gives me compliments.…

Julia, age 8

2016-10-06T01:13:27+00:00

Julia, age 8

I love how Marcos lets me learn so many songs, not just one! I like how he gives me compliments. It’s really fun when Marcos does the bass clef with the left hand and I get to make up my own song that goes with it for a warm up. It’s fun because I get to make up my own songs. I love the sound of the piano!

I really like that we get to pick what songs we want to learn in Marcos’s guitar class

I really like that we get to pick what songs we want to learn in Marcos’s guitar class. I also…

Mikey, age 12

2016-10-06T01:19:06+00:00

Mikey, age 12

I really like that we get to pick what songs we want to learn in Marcos’s guitar class. I also love that he is compassionate and lets us progress at our own pace. Marcos knows EVERYTHING about instruments, and I’m glad he can share some of it with me. I’m glad that I get to learn how to read, write, and play music for the guitar. It is a lot of fun when Marcos and I play the guitar together!

I highly recommend 123 Rock to anyone looking for a music teacher!

Both of my children love their music lessons with Marcos. They look forward to their music lessons each week and…

- Angie, parent

2016-10-06T01:20:25+00:00

- Angie, parent

Both of my children love their music lessons with Marcos. They look forward to their music lessons each week and come home eager to practice their new pieces. I especially love that he teaches them to compose their own pieces and inspires their musical creativity. Marcos is always positive and encouraging with my children, and he has a knack for bringing out their best. I highly recommend 123 Rock to anyone looking for a music teacher!

123 Rock studio is an inspiring place to make music

Marcos Moscat is a talented musician and instructor. His approach to teaching is kind and respectful. He encourages his students…

Nancy-Jean Pement, parent

2016-10-06T01:21:23+00:00

Nancy-Jean Pement, parent

Marcos Moscat is a talented musician and instructor. His approach to teaching is kind and respectful. He encourages his students to study music that appeals to them. By attending to the interests of each student, Marcos is a master at nurturing student engagement. Our son, Jackson, has been taking lessons for over two years. Jackson is proud of his accomplishments at the piano and he enjoys the time he spends with his teacher. Both Marcos and Isabel are warm and […]
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